Notes 3-24-17

What is a brand?
.Brad is the "perceived" emotional corporate image as a while, it is the reputation both claimed and perceived.
What is branding?
.A organizations brand or branding is essentially their public image
.A designer can create the framework for a brand kickers, onts,artwork, style... but the audience completes the brand throughout and emotional reaction with it.
Broadening example
. Apple is an IT company that projects a humanist image , positive corporate ethics and support of good causes
.When people use the products they
What is Identity?
.Corporate Identity is comprised of the visual aspects that form the brand
.Close attention is paid to executing a consistant experience for the viewer.
What is Identity Design?
. The corporate identity includes strict usage of colors, font, families, graphic elements and other guidelines, usually detailed in a corporate identity guide
.The identity can include the logo, logo variations, business cards,labels,envelopes, letterhead stationary, advertisements, tv commercial, packaging.
What is a logo?
.A logo is for identification.
.A logo is the simplest way a company or organization can represent itslef,through the use of a mark or icon
Why vector Art?
.We create logo's as vector art because it is flexible, powerful adn easily edited, this is important

Art Style
.Logos are often created with fill only- to ensure precise scaling and printing
.Avoid thin lines and accents that may vanish at smaller sizes
.Focus on a strong figure ground composition and relationship with logo elements.

Pencil to vector
.Creating a logo design requires manu phases
.Many meetings and review session are required to arrive ata design that works
.Converting a simple pencil sketch to vector art requires,color,line

Final Art:Graphic Style .Decide what your
Final Art: Graphic Style
. will it be sleek, technical and sedate?
Final Art: Graphic Style . Will it be high tech and 3D?

Final Art: Graphic Style
Final Art: Line Qua;ity
.Line quality refers to the smoothness and precise nature of your lines
.We use the Pen Tool to create perfect smooth lines
.Take your time with this part,if it doesn't look right try again
Final Art: :line Shape
Color Matters!
.Color makes a huge difference,use color that are appropriate for your design